Your readers don’t want “updates.” They want Lesson #1.
A free 5-day crash course for Christian authors: how to turn the book you already wrote into an email course that grows your list and sells the book. No clunky blog. No complex tech.
Ever wonder why your newsletter only gets opened by your mom, two cousins, and a guy who meant to unsubscribe?
You took years to write a book. Your email list is 40 people and a spam bot.
You send “updates” because that’s what everybody else does.
You offer a free first chapter. Barely anyone wants it (blarg hates them.)
Something happens to your readers when they are online. Something green. (Mine’s called blarg.)
Lesson 1 shows you what happens to them, and how email is different.
Once you see it, you’ll never send an “update” again.
Hi, I’m Blair Lee.
Over ten years ago, one Christmas, Sylvia and I needed money fast. I was good at theology. She was good at singing and vocal coaching. Selling theology is weird, so we built a free 5-day course around her coaching.
We went from zero to 5,000 subscribers in under a year. Many of them still buy from her today.
Now I help Christian authors do the same thing with their books. This course is the roadmap.
“But I like your news and updates!”— my mom
Here’s what’s inside:
Lesson 1 Why your readers turn into ogres when they read your emails. (and how to tame these short-fused rage beasts).
Lesson 2 The one word on most author sign-up boxes that makes blarg want to hurt baby animals. Plus 21 more snooze-letter mistakes to repent of. (Check your snooze score, too. I hope it’s not a zero.)
Lesson 3 Why nobody reads your free first-chapter PDF, and the 3 steps to turn the book you already wrote into a course people finish. (Also works if your book isn’t out yet.)
Lesson 4 The 5 tools that run an email course almost on autopilot. None of them is a blog.
Lesson 5 How to find out if your next book will flop before you write chapter one.