'Bout Blair's Blog

'Bout Blair's Blog

I help Christian authors get heard.

You wrote a book. Now you need readers. I help with two things:

Podcast placement – I find shows where you'd be a great fit and get you booked.

Done-for-you email courses – I turn your book into a 5-day email sequence that builds your list and sells while you sleep.

One author did a 10-minute podcast interview. Result: 147 email subscribers, 34 book sales.

That's the goal. Your message, multiplied.

Why Blair?

Blair John Lee

I understand your message. M.A. in Biblical Interpretation from London School of Theology. B.S. from Dallas Baptist University. I've been following Jesus for decades. This isn't marketing—it's multiplication.

I understand marketing. 10+ years in SEO, content strategy, automation, and email marketing. I've achieved #1 rankings without backlinks, built cold email systems with 22-80% reply rates (industry average is 1-5%), and managed €300K+ in e-commerce sales. I know what works because I test relentlessly.

I won't turn you into a marketer. You're a teacher. I handle the marketing so you don't have to become someone you're not.

This Blog Is My Lab

I use this site to experiment—new tools, new tactics, new ideas. Some posts are client work. Some are me figuring things out in public.

Recent experiments:

  • Local SEO + AI-powered discovery (getting found on ChatGPT and Co.)
  • LinkedIn outreach systems for niche B2B
  • No-code automation for content and email

I believe in learning by doing. If I recommend something, I've usually tested it myself first.

If you're hiring for a marketing role and want someone who actually practices this stuff—not just talks about it—let's talk.

The Personal Stuff

I live in Hamburg, Germany with my wife (a gorgeous German), three daughters, and a dumb dog.

I'm American (Texas), fluent in German, and I've been in Europe for over a decade.

I write because I'll disintegrate if I don't. It gives me focus, sharper thoughts, and—if I'm honest—a lard of fun.

Other things I am (not always well):

  • Jesus follower
  • Armchair theologian
  • Non-fiction book junkie
  • Listener of too many podcasts
  • Creator of silly kid's stories
  • Host of Bibleworthy (currently on hiatus)

Work With Me

Christian authors:

Everyone else: blair@outofthinblair.com