Would-Be Bible Professor Accidentally Becomes a Marketer, Then Shows Christian Authors How to Sell Their Books Without Ever Feeling Icky
Dear Author,
If you want to sell your book every day without ever feeling like a marketer, I can show you how.
It isn’t another newsletter update. Only your mom wants updates.
And it isn’t “build your platform” advice from somebody filming reels in his car.
You wrote a book because it changes people. Keeping it quiet isn’t humility. It’s a lamp under a basket.
The best Christian marketers don’t look like marketers. They look like writers who show up in your inbox with something worth reading, and then invite you to take the next step.
My offer:
I, Blair, turn your book into a 5-day email course. That’s step one.
You share it on podcasts, at speaking events, anywhere someone asks, “How can people connect with you?”
You say, “Sign up for my free email course at myemailcourse.com.”
People sign up. For five days in a row, they hear from you. The course teaches them and invites them to buy your book.
And by Day 5, something happens to you too: your readers now expect to hear from you.
That’s the moment most authors waste.
Step two, if you want it: I get you writing emails every day, in your own voice, and feeling good about the ask at the end.
What’s included:
The “thank-you page” secret I used to sell 34 books to people who had signed up for a free course less than a minute earlier... on a page most authors leave saying “check your inbox.”
Six emails, Day 0 through Day 5, laid on the same five-beat arc every course I build runs on, so the reader who finishes Day 5 has quietly talked himself into the book before you ever ask.
No begging. The course sells your book for you, in a way you’d never be embarrassed to have a friend read, and that readers may even thank you for. (The 34 buyers in the case study never got a “please buy my book” email. They got a course.)
An 8-dimension voice profile pulled from your own book (15 to 20 of your signature phrases, 30 to 50 of your own lines ready to use) so the emails read like you on a good day, not like a ghostwriter doing an impression. (One author, reading his own course: “a blast.”)
A course name and web address built to be said out loud once on a podcast, dropped in a social bio, or put on your last slide, and still be typed in correctly an hour later. (Most course names die somewhere between the driveway and the keyboard.)
A “twist” built into the back half of the course that catches the readers who were about to quietly drop off and hands them the one thing they were waiting to hear. (Most free courses lose them right there and never know it.)
Every email read aloud before you ever see it. If a line wouldn’t come out of your mouth in front of your own congregation, it doesn’t go out under your name.
One author’s results:
A Christian author did a 10-minute podcast interview. Here’s what happened when he promoted his 5-day email course:
301 people visited his landing page
147 signed up for the email course (47% opt-in)
34 bought his book from the thank-you page
He said: “I’ll use this for years.”
A near 50% signup rate is very difficult to achieve compared to a typical 1% newsletter signup rate.
One honest note: that podcast's audience of the host was unusually ready to act. That's exactly why the course is step one. You need a email capture asset that is ready to serve eager audiences.
Read the full case study.
How it works:
Step 1) Kickoff meeting
I find out what you want and set up everything we need.
Step 2) I write and build
I turn your content into a fully written, done-for-you email course.
I also offer done-with-you and do-it-yourself options.
Step 3) You share it
Launch your email course and start building a list of unreached readers who will likely buy your book and connect with your message.
Ways to work with me
Done-for-you.
I write and build your 5-day email course. You share it.
Done-with-you. (Recommended)
Your email course, plus I get you writing an email a day.
Your course trains your readers to hear from you five days in a row. Don’t waste that. Keep showing up.
In the 14 days after your course launches:
A 30-day calendar that decides what kind of email you write each day. (You’ll never again sit down wondering what to write. The calendar already chose.)
A kickoff call on the one shape every daily email runs on: one idea, one story, one ask. And why the ask at the end stops feeling like selling once the story in the middle is true.
Do-it-yourself.
Want to build it yourself? Start with my free email course roadmap. Just subscribe and it will be sent to you:
“But...”
“I don’t have time to write every day.”
Keep it under 400 words. The calendar already picked what kind of email it is. I write one every day. It takes me about an hour, and I’m getting faster.
“Selling every day will feel pushy.”
Not every email sells something. Plenty just ask for a reply. The ask at the end is an invitation, and your readers can say no. The ones who stay want to hear it.
“My list is tiny.”
My own daily list started with six people. Six is enough to start. So is zero.
“What if it doesn’t sound like me?”
Every email is built from your own book and read aloud before you see it. And if it still doesn’t sound like you, I keep rewriting until it does.
What clients say
“The easiest process in the world.”
“Reading the emails in my own voice—but written for me—was a blast.”
“I’ve worked with consultants before. You were different. You cared.”
Why Blair?
I’m Blair. I hold an M.A. in Biblical Interpretation and have followed Jesus for decades. Thought I was going to become a professor, but God wanted me to become a marketer instead.
I’m not a marketing bro. I know your message matters more than your “platform.” My job is to help more people engage with it—without turning you into something you’re not.
And I write to my own list every day. I don't teach what I don't do.
P.S. One 10-minute interview. 301 visitors. 147 subscribers. 34 books sold. That's what the course did for one author. What it can't do is keep writing to those 147 people after Day 5. That part's yours, and I'll help you do it. Message me and we'll start with the kickoff call.